About the Event

Bringing the Parade of Homes to Rochester

Rochester, Minnesota, has experienced a surge in growth and development over the past decade. As a hub of healthcare, innovation, and education, the city has become a magnet for professionals, families, and students alike. However, with this growth comes a critical challenge: the need for new housing to accommodate the expanding population.

The city’s robust job market, coupled with its high quality of life, has led to a significant increase in demand for housing. Yet, the supply of homes has struggled to keep pace. Newcomers and longtime residents alike are feeling the crunch, with housing availability becoming a pressing issue. The need for diverse housing options — from affordable starter homes to high-end properties — has never been more urgent.


Enter the Parade of Homes

For over 75 years the Parade of Homes has celebrated the joys of homeownership and spotlighted the Twin Cities vibrant housing market. This much-anticipated event offers a unique opportunity for residents to explore a variety of homes, meet local builders, and gain inspiration for their next move. With Rochester’s urgent need for new housing options, the Parade of Homes hopes to be a part of the solution.

The Parade of Homes not only showcases the craftsmanship of local builders but also emphasizes the importance of community-oriented housing solutions. From energy-efficient designs to innovative layouts that cater to modern lifestyles, the tour’s featured homes are a testament to forward-thinking approach to development.


Celebrating Homeownership

The Parade of Homes serves as a reminder that homeownership is more than just a financial investment — it’s a cornerstone of stability and community. This event fosters a sense of excitement around home buying and highlights the incredible work of local builders and developers.

For those considering a move or looking to upgrade, the Parade of Homes offers a firsthand look at the possibilities. It’s also an excellent platform for builders to connect with potential buyers, showcase their expertise, and discuss how they are addressing the city’s housing needs.

Visitor Information

 How to Tour

The Parade of Homes is your chance to step inside newly built homes and experience the latest trends in residential design. The tour also offers a sneak peek into new and growing neighborhoods, making it a perfect outing for those considering a move.

Step 1: Browse the Homes

These entries have never been lived in and are either for sale or reproducible on a similar lot. Each entry listing features home stats (bedrooms, bathrooms, square footage), home address, photos or renderings, and the current market price or range.

View Homes

Step 2: Plan Your Route

Reference the guidebook, website, or plug addresses directly into Google or Apple Maps. Homes are open 12-6PM each Friday, Saturday, and Sunday during the tour. A few entry distinctions to know:

Virtual Tour Only: These homes will be available online only.

Green Path Energy Tested: This home has been put through extensive energy testing by a third-party rater. Ask to see the Home Performance Report (HPR) to learn more about a home’s energy savings.

Step 3: Get Ready to Tour

Bring your curiosity, your guidebook, your must-have list, and your imagination. Parade Homes are open to the public and free to tour — whether you’re ready to build, looking to buy, or just hoping to browse, all are welcome to tour no matter where you’re at in your home journey.

Step 4: Share Inspiration on Social

Snap photos of your favorite features and share them on social, tagging @paradeofhomestc! Find us on Facebook, Instagram, and Pinterest, and prepare to scroll through virtual home tours, interviews with the builders, and tips for creating your dream home.

Follow us on Social

Kickoff Weekend Pop-up

Rochester #2 | Lennar | 4975 Noble Drive NW, Rochester | 12-2PM

Join us for a weekend pop-up event to kickoff the spring tour in Rochester! Bring your family or tour buddies to celebrate opening weekend with giveaways, snacks, and fun for all!